  May.2000
/New Tea and Wine Entente Cordiale |
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| Introduction: A new partnership between Brooke Bond and the Bordeaux wine region in France follows the wealth of recent scientific research which attributes similarities in the potential health-giving properties of tea and wine. As we now know, they both contain flavonoids which are believed to be powerful players in the bodyﾕs antioxidant defenses which help to ﾒmop upﾓ free radicals. Brooke Bond and Bordeaux are planning a joint public education program, pooling scientific information and sharing technical expertise in an attempt to establish a better understanding of the potential benefits of the two beverages. A spokesman for Bordeaux said, ﾒ Itﾕs an odd coincidence that, although our national drinks seem so different, their antioxidant potential appear remarkably similar and both are equally enjoyed by millions every day. It might seem surprising that French wine should become involved with British tea, but we are sure that this collaboration will produce positive results. On October 4, 1999, the new entente cordiale was sealed in the grounds of a French chateau --- Gruand Larose, one of Bordeauxﾕ most prestigious castles --- and joint education and marketing projects began immediately. These have included the first ever art exhibition on antioxidant benefits with cartoons by Ed McLachlan, tea and wine tastings in U.K. wine shops, and the sharing of information between the two parties of the latest scientific findings. At all forthcoming Bordeaux events, Brooke Bond Tea Co. will offer Bordeaux wine at similar meetings. |
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